There are two distinct ways of making money with blogging, and you need to decide which way is yours to try out. This is the initial and crucial decision, which will decide everything else.
The only two ways to make money with blogging are:
- Personal Blogging Style
- Not-so-Personal Blogging Style
What the hell?
Let me explain.
Personal Blogging Style
Have you visited Yaro Starak’s blog? You know why I called his blog Yaro Starak’s blog instead of ‘Entrepreneur’s Journey’ which is the actual name of the blog? Because the blog is written in very personal way, a lot of ‘I did this’ and ‘I made a million bucks yesterday’ kind of stuff. The personal blog style is of course very well used by Glen at Viper Chill, by John Chow and by Jeremy Shoemaker.
Not-so-personal Blogging Style
Do you know who runs Mashable? Thought so. Gizmodo? Engadget? Exactly. You do not know the author(s) the way you would know a ‘personal blogging style’ type of blogger. But examples like Mashable, Gizmodo etc are the top of the food chain. Most of the blogs in the Whole Widey World (www) are Not-so-personal type of blogs that are just put up to get search engine traffic to come there, see the ads there and click on them. This makes the ‘non personal’ types a lot of money (to the tune of 100s of 1000s of dollars per month!), but they are essentially not blogs.
Seriously, there is only one type of ‘blog’
I mean, what is a blog if it is not personal? I know, I know, the world has moved on and now the blog is a remarkable tool to use (and abuse), personal or not-so-personal. Hence the distinction.
I am right now working on an e-book that will show you EXACTLY how to earn money with the second type of blogging. You won’t like it just I don’t like doing this kind of blogging. I mean, it is impersonal and that is not what blogging should be about. This is the kind of opportunistic type of blogging that will probably end up wasting your time (and earn you some cash – sometimes serious amounts of cash). But why write an e-book on it then? Good question.
First off, using these ‘mini blogs’ to earn money is not something new. The reason they are called mini ‘blogs’ is not because they are blogs of a personal nature, but because they use the blogging platform to publish their content. The ‘type’ of content is anything but blogging, but the platform is, hence they are called mini blogs.
And secondly, making money online is not easy, and using this technique although guarantees a return, but it can be anywhere between a few hundred dollars a month to thousands!
I have bought the course Profit Instruments and did what it taught me how to do, and have already made upwards of 350 dollars. But that is over a period of two and a half months. I am currently experimenting with the course and trying to figure out an easier way to have ‘mini blogs’.
But blogging is not about money alone. For example, taking out a newspaper has the potential of earning you tons of money. But most ‘newspaper men’ I know do not do it for the money. Money is a by product, and a fine by product no doubt, but a secondary objective under all circumstances. It is the connection, the attempt at spreading something worth spreading, that is what fuels the journalist. That is what fuels most of the most successful bloggers out there.
Of course there are techniques. Shoemoney has his Shoemoney System, John Chow has his Blog Profit Camp and Yaro Starak has his own courses for sale, and these guys make ‘serious’ amounts of money. But it is easier being these folks than being the person who puts up 100’s of blogs, earns a few thousand blogs, and that person can’t even reveal the kind of blogs he is running, not only because he will reveal his niche, but because the blogs will be an embarrassment to begin with. Of course, I am talking about ‘bloggers’ feeding off the lowest wrung. Much like the tabloids that print the craziest crap to sell copies. “we are not in the business of selling news, we are in the business of selling paper” kind’a guys.
But there is a lot of room between the ‘scammy’ types and the Gizmodos and the Engadget type of ‘impersonal’ types of blogs.
Althought Gizmodo is run on a blogging platform, but it is a ‘magazine’.
I am forced to make this distinction and might end up declaring the second type of blogs as not being blogs at all, but good ol’ website; ezines evolving from the ZDNets of the old. What do you think?