There, I said it.

Haunting Facebook and announcing your breakfast on Twitter will not make you money. You keep telling yourself that ‘this will work’ and keep at it. You, my friend, may be climbing the wrong tree.

I can go into discussions on productivity and priorities and what have you, but let us look at something a lot, lot simpler; just consider what the famous internet marketers and bloggers are doing with social media. Pick any ‘famous money maker online’ and see his or her twitter feed. How often do you reckon they tweet? What about their interactions on Facebook? LinkedIn? Take you pick.

So what is amiss? Social Media is supposed to be the ‘next big thing’ that will make you lots of money, so what gives?

Social media is a ‘medium’, just like your blog is. Think about it for a minute now. A newspaper is a medium, television is a medium, your cell phone is a medium. Just by reading the paper won’t take you ANYWHERE when it comes to making money. It is how you use the ‘medium’ to SELL something. That ‘something’ can be someone else’s product or your own, but all ‘money makers’ are sellers, salespersons who have figured it out, either by design or accident.

You use Facebook for its remarkable ad platform, you use Twitter to perhaps syndicate your content. Social Media has its place of course, and a LOT OF MONEY can and is being made using it. But it is not by being a ‘consumer’. Consumers spend so everyone else involved can make money. Where are you with your Social Media efforts, that is what we need to look at.