Artists make art, not money. Only business makes money.

Make money with your blog, that’s what it is all about, isn’t it? Make money blogging, earn in your sleep, have an email list instead of an ATM; one email and BOOM! Money explodes into your bank account. The dream, I am happy to report, is alive and well, and more and more people are buying in: earn money and live the “Internet Lifestyle”. This represents an attitude almost, that it is just a matter of starting a blog, and you’d be done, with exploding bank accounts and everything.

That is not how it works though.

Yours truly is an entrepreneur, and have numerous enterprises that are, by God’s Grace, in the green. Most of them are offline. Distribution, agriculture and marketing. I hear the same attitude towards ‘starting your own business’ i.e. you just need to have your own business and money will come in like Niagara Falls (or Victoria Falls, depending on which side of the equator you studied geography). But that is not how it works, man!

A business is a lot more than a business card, an office space and an expensive suit. In fact, all my enterprises do not have an office space (there is an office address though!), I wear suits only for weddings, (ha!) and I work sometimes less than 4 hours a week.

Why am I telling you this?

You can do it!

Two things really: it is very much possible to live the “Internet Lifestyle”, it is very much possible to earn a 6 figure income just from blogging and a lot of people are making it big using only online means. The second thing is that it is not how most of us perceive it to be.

My direct experimentation with the online earning world in the past one and half years have taught me that it is the ‘same’ as the offline world. You have to work. You have to ‘get things done’ and before doing them, it is absolutely essential to know what ‘things’ need to be done (the 80/20 principle).

Sell Something with your blog

Blogging alone does not make you money. You have to treat it as a medium to sell something. The techniques to sell something are dime a dozen, but there MUST be a strategy, an overall vision behind your blog.

Start by answering the question, “Why would anyone read your blog?”

The answer to that question will tell you your blog’s target market.

Now you find products, or make them yourself, to sell to that target market. Till the time you are not selling anything, you are not in business, I am afraid.

Finish by answering the question, “What are you selling through your blog?”

Answer this question to slide down the rainbow and claim your pot of gold. Take your time though, because there is no other way.